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Colgate is a popular oral hygiene product line offering toothpastes, mouthwashes toothbrushes, and dental floss. This brand was first launched by in 1873, 16 years after its founder’s death, William Colgate. This product was the first toothpaste in a collapsible tube, launched in New York in 1896.
Available in Singapore since the 1920s, it is synonymous with toothpaste in the market. Colgate is also sold in Nepal and India. Colgate is manufactured in India and exported to Nepal. The company established its first Chinese factory in 1992.
This factory produces toothpaste for the domestic market. By the late 1990s, Colgate became the bestselling brand in that world. Today, this brand occupies 20% of the market share for toothpastes in the country. Their products are marketed in more than 200 countries around the world. An anthropomorphic rabbit dentist named Dr. Rabbit is animated mascot adopted by Colgate. It’s very popular especially among children.
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