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Promotional Terms Sponsors: IBM
Host: Chris Murphy, Executive Editor,
Information Week; David Zanca, SVP of E-Commerce Technology, FedEx
Date: Tuesday, December 18, 2007
Time: 10:00 a.m. New York / 3:00 p.m. London
Overview:
InformationWeek editors interviewed some of the leaders in online customer engagement – Schwab, FedEx, OnStar, eBay – for an in-depth look at their strategies and tactices. In this Webinar, we share what they've learned about building relationships on the Web and where they think the next opportunities are. How do these companies build small online communities of passionate customers that they can tap for advice on new product launches? How can a company blog help this effort – and when might it just be a waste of time? We share real-world lessons from innovation leaders.
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