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01-08-2008
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| Moderator   |  The Cluetrain Manifesto - The End of Business As Usual http://www.cluetrain.com/book/index.html This book, which will run you $11.20 US at Amazon.com is authored by Christopher Locke, Rick Levine, Doc Searls, David Weinberger. It focuses on how the internet has altered fundamental concepts of business organization, market success and management. The Wall Street Journal pronounces that, "The Manifesto is the pretentious, strident, and absolutely brilliant creation of four marketing gurus who have renounced marketing as usual."
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