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The walmart flyer I received yesterday had a blurb on the last page about how they price match advertised prices!
__________________ “Flatter me, and I may not believe you. Criticize me, and I may not like you. Ignore me, and I may not forgive you. Encourage me, and I will not forget you. Love me and I may be forced to love you.”
- William Arthur Ward
At super C, I bought some chiken nuggets that was advertissed at $4.97 and the cash register was reading $9.97 with the flyer to prove me right, They gave me the chiken nuggets for free. It's more than I expected.
Sears does PM on furniture, appliances and electronics, never seen them doing it for other stuff.
Real Canadian SuperStore/Loblaws price match selected products (as indicated on their flyers).
WalMart and Zellers would PM anything as long as you bring the printed ad.
Note that there are price diferences between Walmart SuperCenters and regular stores; they usually have each other flyer at the register for price matching purposes but it never hurts if you bring your own.
I agree, you won't find prices lower than wal-mart being advertised unless it's a closing-out sale or something...but I have used wal-mart flyers to get stuff price matched at Sears...more than once!
My experience has been that everyone will price match. At least when the price to match is another major retailer.
I was just telling friends to do this with car insurance because there was recently a 20%+ hike in prices across the board for insurance. It takes no time at all to get an that's far less than the generic quote they send you, and then ask for a better price.
The only time I have been snubbed for a price match was when the item I was buying was discontinued and so they couldn't buy in another item at a low enough price to replace the item they sold to me at a profit. ;P
Stores That Price Match 
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