Mac’s “12 Days of Christmas” contest.
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Contest Ends December 24, 2014
The first Mac’s store was opened in 1961 at Richmond Hill in Ontario in 1961. Within 11 years there was over 350 stores across Ontario By 1983 Mac’s convenience stores opened in western Canada with 43 more stores. There are now more than 1000 stores across Canada.
Like many Canada convenience stores, Mac’s started out selling dairy products and other items that consumers use on a regular basis. Soon enough, Canada’s Mac’s expanded to include just about anything you could want in a convenience store, including gas. Now there are over 1000 Mac’s in Canada providing convenience items.
Mac’s is probably best known for the controversy over the marketing campaign and brand WTF Foster. Many people were upset over the ad and even the fact that texting language was used to create a brand name. Of course it wasn’t the use of texting language as much as it was what the acronym represented. But Mac’s was catering to a specific crowd. Mac’s provides all sorts of convenience store items for any age group, but the younger generation is better known to be on the go than older generations. This should be taken as a sign that Mac’s makes an effort to meet the needs of all varieties of people instead of as an offense to a specific crowd of people