It’s Back – Collect M&M Party Tops in exchange for Free Movie Tickets.
A man and his son the founder of the Mars Company invented the idea for the candy back in the 1930′s when they say soldiers eating chocolate pellets with a hard shell of chocolate on the outside – preventing the chocolate from melting on the inside. Mars received a patent for his own process in 1941. Production began in New Jersey. The company was originally M&M limited and represented the founders initials.
Peanut M&M’s were introduced in 1954.
In the 1950′s they began imprinting the candies with a Black M giving them a unique trademark – later they changed it to white.
Their Slogan was ” Melt in Your Mouth not in your hand”
In the 1960′s M&M added new colors to the mix