General Mills – Groceries for a Year Contest

The latest General Mills Contest for Canada 2025 is here!

Do you love General Mills cereal? If so, this is a perfect opportunity for you. For a limited time, you can win with this General Mills Contest.

Enter now for your chance to win Groceries for a Year or Daily $100 Grocery Gift Cards!

‘Spin your grocery cart’ for a chance to win daily prizes of $100 Grocery Gift Cards or Free Product Coupons, and to be automatically entered into the remaining draws for one of the $10,400 Groceries for a Year Grand Prizes!

Contest Prizes:

There are 3 ways to Win:
1. Ten (10) Grand Prize Draws.
2. Daily instant win prizes.
3. Free Product Coupons

Grand Prizes:

There are ten (10) prizes of Groceries For a Year available to be won through ten (10) random draws throughout the Contest Period.

Each Grand Prize will consist of $10,400 (Canadian Dollars) in Gift Cards valid at a Canadian grocery store of the winners’ choice. This equates to fifty-two (52) CAD $200 Grocery Gift Cards Grand Prize Draws will be conducted on the following dates from all eligible entries up to 11:59 pm EST the night before:June 3, June 17, July 1, July 15, July 29, August 12, August 26, September 9, September 16, and September 23.

Daily Prizes:

There are a total of Six Hundred (600) daily Grocery Gift Card prizes of $100 (Canadian $) available to be won. The Daily Prizes will be awarded as a $100 prepaid Gift Card valid at a Canadian grocery store of winner’s choice.

Other Prizes:

There are also additional giveaways of FREE General Mills Product coupons for entrants who have not won a $100 Daily prize, including both online and mail-in entrants. The first 15,000 Free Coupon winners will receive two (2) Free Product Coupons. After 15,000 coupon winners, additional winners will receive one (1) Free Product Coupon.

How to Enter

Purchase a participating product

Upload your receipt and fill out the registration form

Limit one (1) entry (per official RECEIPT or Essay submitted) per person or household per day.

No Purchase Entry:

Mail-In Entry: Participants may write a unique 50-word essay on why the entrant enjoys General Mills Canada products, hand print his/her name and complete mailing address, e-mail address, phone number and birth date on an 8.5″ x 11″ piece of paper (mechanical reproductions void) and mail the Essay to the address directly below.

Groceries for a Year Contest; 800 Somerville Terrace; Milton, Ontario; L9T 5T9

Limit of 10 Essay entries per person or household.

Good Luck.

General Mills Contest Rules:

  • Open to Canadian Residents
  • Quebec Friendly
  • Age of Majority
  • Daily Entry (Limit 10 entries)

Click Here to Enter

Contest Ends August 31, 2025

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    About General Mills Company:

    General Mills is one of the world’s leading food companies, operating in more than 100 countries around the globe.

    It manufactures and markets various consumer food products, including breakfast cereals, snacks, yogurt, baking mixes, ingredients, and frozen foods.

    Founded in 1928, General Mills’ brands include Cheerios®, Häagen-Dazs®, Nature Valley®, Betty Crocker® and Pillsbury®.

    The company has a long history of giving back to the communities it serves. General Mills is also committed to sustainable agriculture in its food production, sourcing local ingredients whenever possible. For more information about General Mills and its brands, visit www.generalmills.com.


    About Life Made Delicious – General Mills Website

    Life Made Delicious is the website of General Mills, one of the world’s leading food companies. Here you can find recipes, nutrition advice and tips on how to make your meals taste great.

    The site also offers interactive tools to create customized meal plans according to your dietary needs. With various delicious ideas for breakfast, lunch, dinner, and desserts,

    Life Made Delicious can help you turn mealtime into a special occasion. The site features inspiring stories of people making healthy lifestyle changes for themselves and their families.

    General Mills is committed to giving back to its community through volunteer programs and donations.

    Visit www.lifemadedelicious.ca today to learn more about how you can make your life and the lives of those around you more delicious.

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      General Mills Life Made Delicious

      DINNERS/SIDES: Old El Paso™ dinner kits &  salsa Hamburger Helper, Betty Crocker™ potatoes 141-215g, Green Giant frozen vegetables

      BAKING/MIXES: Betty Crocker- cake mixes, frosting cupcakes, Bisquick™ baking mix 1000g, Pillsbury refrigerated dough, Pillsbury Toaster Strudel

      YOGURT: Yoplait Tubes, Mingo, Source Creamy yogurt Yoptimal

      General Mills Website