The Rockstar & Canadian Tire Petroleum Polaris & Mystik Lube Contest.
- Enter to Win 2018 Polaris Indy 600 Snowmobile and one case of Mystik Lubricants
Total ARV of prize is $10,299.00 CAD!
- Open to Canada
- Excludes Quebec
- Age of Majority
- Single Entry
Contest Ends March 5, 2018
A little bit about the Rockstar brand of products
Did you know that these beverages are found in over 30 countries and come in 20 amazing flavors.
They are marketed toward people that live a healthy lifestyle but anybody can drink them really.
The brand was founded in 1988 and the Rockstar energy drink was first introduced in 2001 and as since taken off in popularity. Particularly with the younger generation.
The market leader at the time was Red Bull and this brand wanted to make themselves a little different. They wanted to stand out from the crowd. So, they marketed their product as an energy drink that was specifically formulated for those people who live upbeat and exhaustive lifestyles. From athletes to rockstars. Everything that we simple folk want and dream to be. 🙂 You can see why this brand as taken off so much. We strive for this lifestyle, we soak up this lifestyle on a daily basis, whether it be on tv, the internet, in magazines. You want to be cool just like a rockstar right? Well, that’s the marketing strategy behind Rockstar Energy. Young beautiful, fit people living life to the fullest. Not a care in the world.
Another way to stand out from it’s biggest competitor was to offer a 16 oz can of your product while Red Bull only offered the 8 oz. They used the phrase that they were twice the size of the competition but for the same price. It’s no wonder why people were running to grab this new, bigger, bolder product.
This brand is the leading energy drink brand in the United States right now and studies show that Canada is not far behind.
By the year 2007 this brand was one of the top 3 brands of energy beverages in all of North America. In 2004 Rockstar had reached a whopping $48 million in sales!! Now that is impressive.
Rockstar sponsors a wide range of events such as music concerts and sporting events. You can be sure to see this brands logo floating around some major events this summer.