New Coupon Code to save at Chapters Indigo stores this weekend
Coupon code – 15OFFWEEKENDSShop Indigo Chapters Store Today
Coupon code expires April 26, 2015
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Chapters Inc. was created in 1994 when Lawrence Stevenson bought and merged Coles and SmithBooks. At the time these were Canada’s two largest book chains at the time. In 2001, Indigo purchased Chapters, but kept both the Chapters and Indigo brands
There are over 400 Chapters/indigo locations across Canada. The best way to find one closest to you is to use their Store Locator Online. They now offer free gift wrap on Kid purchases made in store.
Since 1996, the biggest and baddest bookstore in Canada, Indigo Books & Music, Inc, has been delivering the goods to customers that want to stay on top of the latest in books and music. The company was created by current CEO Heather Reisman and continues to provide great choices both in print and online.
The stores began in Burlington, Ontario and was in high competition with Chapters…another key bookstore in Canada at the time. Eventually, they bought Chapters and grew exponentially because of the purchase. Since then, they have enjoyed a fairly strong business model and become quite popular online as well.
Although print books are not nearly as popular due to online options, the company continues to thrive. Indigo is virtually assured of a place in the competitive book and music market in the years to come because of their solid standing in Canada and relative lack of major competition.